PRIME DENTAL

Prime Dental is a premium New York–based dental clinic, aiming to modernize its digital presence and create a seamless, patient-focused experience.

Challenge
Create a clean, minimal, and premium design that builds trust, eases anxiety, and helps patients easily understand services and book appointments online.

Approach
Research showed that patients often didn’t understand medical terms and procedures. The old website failed to reflect the brand’s value, was overloaded with information, and had complicated navigation. We designed a website that became a true digital guide to the clinic. Services are described in clear, simple language, while dental staff profiles include photos, education, and experience. Patient reviews add trust and act as social proof. With UX research and customer journey mapping, we streamlined the booking process and reduced the load on the front desk, as patients can now find answers and schedule visits online.

Outcome
This project shows how clean, premium design combined with UX research can not only refresh a website but also strengthen brand value and reduce patient anxiety. The layouts work not just as a “digital storefront” but as a system of trust patients see the doctors, read reviews, and immediately understand the value of the clinic.

Role
Creative Direction, Art Direction, UX/UI Design, Copywriting