ROMA studio

ROMA Studio creates high-quality, handcrafted furniture made to order, with special attention to materials, detail, and timeless aesthetics.

Challenge
The old website limited ROMA Studio’s potential. A digital platform was needed that reflected the same spirit of craftsmanship and premium quality as their furniture. This required rebuilding the information architecture and rethinking the concept, so the site could embody ROMA Studio’s values and open opportunities to position the brand in a higher market segment while attracting new clients.

Approach
We reimagined the site as a digital gallery, refining the information architecture. The new platform now guides visitors seamlessly through projects, processes, and detailed information, with a focus on materials presented in a way that allows them to almost "feel" the wood through visuals and text. All of this creates an online presence defined by stylish minimalism, reflecting the brand’s character and highlighting the craftsmanship of ROMA Studio’s work.

Outcome
The redesign transformed ROMA Studio’s positioning: the brand is now perceived as distinctly premium, attracting new clients and gaining recognition in exclusive circles. Importantly, the improved digital presence allowed the client to increase service prices, proving that thoughtful design and clear positioning can directly drive business growth. This project demonstrates how strategic design and digital craftsmanship can elevate a brand, turning a website into both a business tool and a system of trust.

Role
Creative Direction, Art Direction, UX/UI Design, Development, Copywriting